Master’s Years 1 & 2 Agri-food Industry and Sales Management (MCVA)

Discover the different training courses offered by MOMA

The Master MCVA is ranked in the TOP 10 – 2026 – of the best Master’s programs in the agri-food industry in France.

The Master’s degree in Agri-food Industry and Sales Management (MCVA) is a program focused on management and sales within the agri-food sector. The program addresses the needs expressed by companies in the agri-food industry seeking to recruit their future sales and marketing managers. This Master’s program is offered in partnership with the Institut Agro Montpellier and the IFRIA Occitanie.

Why choose Montpellier Management?

A wide range of training courses, with around fifty courses ranging from license to doctorate and leading to state diplomas.
Student support systems, including tutoring sessions, tutorials and access to online resources.
Dynamic professional integration thanks to multiple initiatives: expert interventions, internships, work-study programs, ResUM network, etc.
Research of excellence focused on businesses: 90 teacher-researchers, 5 research teams and 11 chairs.
A strong international dimension with more than 65 destinations spread across more than 25 countries.

Duration
Certification
Level
Location

Campus Richter, Montpellier
ECTS credits

300 crédits

Who is this for?

The Master MCVA is ideal for people who wish to specialize in management, business and sales within the food industry. This program equips students with essential skills in management, category management, supply chain, law, marketing and merchandising.

Application requirements

The Master 1 & 2 Agri-food Industry and Sales Management (MCVA) is one of the master’s degrees in the field of Management and Strategy (mention Management). Students can join this program in the first or second year.

The Master 1 is open to students with a three-year degree (European Bachelor’s degree in management, economics, law, business or applied economic sciences or an equivalent qualification) who meet the following prerequisites: basic knowledge in business and/or the agri-food sector and/or a strong motivation for business and who have earned 180 ECTS credits.

The Master 2 is open to:

students who have completed the M1 Agri-food Industry and Sales Management (MCVA) from Montpellier Management (without an application or interview)
students who have completed a Master 1 degree or who have earned 240 ECTS credits from a Master 1 program in management, economics, law, business or AES
engineers in the agri-food sector wishing to pursue a career in management and business
working professionals or job seekers wishing to further their education may apply if they have basic business training and/or knowledge of the agri-food sector

For both the Master 1 and Master 2, final enrollment is contingent upon signing an apprenticeship contract with a company in the agri-food sector, validated by the IFRIA Occitanie. A day of interviews with IFRIA Occitanie’s professional partners is organized to assist candidates in finding an apprenticeship contract.

If you are enrolled in continuing education, please visit this page.

Duration and rythm

The master’s program lasts two years, from M1 to M2. Students can enter the master’s program in the first or second year.

Objectives

The Master Agri-food Industry and Sales Management (MCVA) is designed to equip students with the fundamentals of management, business and sales and to provide them with recognized professional experience that offers real opportunities for career advancement in the short term.

Program

SEMESTRE 1 (30 ECTS)

UE1 – Manager l’entreprise agroalimentaire (8 ECTS)

Management responsable de l’entreprise agroalimentaire (3 ECTS)
Pilotage de la performance de l’entreprise agroalimentaire (2 ECTS)
Marketing management (2 ECTS)
Brand management (1 ECTS)

UE2 – Analyser les marchés agroalimentaires (8 ECTS)

Comportement du consommateur et du shopper (2 ECTS)
Techniques de segmentation et de positionnement (2 ECTS)
Méthodes qualitatives (2 ECTS)
Méthodes quantitatives (2 ECTS)

UE3 – S’adapter à l’environnement du commerce agroalimentaire (8 ECTS)

Droit de la distribution (3 ECTS)
Marketing digital et culture numérique (1 ECTS)
Conception des systèmes d’information (2 ECTS)
Business English 1 (2 ECTS)

UE4 – Pratiquer en entreprise (niveau 1) (6 ECTS)

Période de formation en entreprise (3 ECTS)
Méthodologie du mémoire 1 (3 ECTS)

SEMESTRE 2 (30 ECTS)

UE5 – Manager la relation client (8 ECTS)

Stratégie client (3 ECTS)
Techniques de négociation (2 ECTS)
Community management (2 ECTS)
Challenge de négociation (1 ECTS)

UE6 – Animer et clarifier l’offre en point de vente (8 ECTS)

Merchandising (2 ECTS)
Conception de l’expérience de shopping (2 ECTS)
Conception de planogrammes (2 ECTS)
Trade marketing (2 ECTS)

UE7 – Manager les organisations et les équipes (8 ECTS)

Management responsable RH (2 ECTS)
Management de projet (2 ECTS)
Efficacité personnelle et performance de l’équipe (1 ECTS)
Pilotage d’entreprise (serious game) (1 ECTS)
Business English 2 (2 ECTS)

UE8 – Pratiquer en entreprise (niveau 2) (6 ECTS)

Période de formation en entreprise
Management de projet de recherche appliquée 2

UE Facultative

Engagement étudiant

SEMESTRE 1 (30 ECTS)

UE1 – Conduire et mettre en œuvre la coopération avec les distributeurs (8 ECTS)

Category management
Supply chain management
Gestion de compte clé/Key account manager
Négociation/Référencement GMS

UE2 – Identifier les évolutions de la distribution agroalimentaire (6 ECTS)

Mutations des canaux de distribution
Restauration hors foyer/hors domicile
Analyse de l’expérience shopper

UE3 – Accompagner les évolutions de l’environnement (8 ECTS)

Gestion des crises sanitaires
Nouvelles tendances de consommation alimentaire
RSE/Économie circulaire
Business English 3

UE4 – Pratiquer en entreprise (niveau 3) (8 ECTS)

Période de formation en entreprise
Méthodologie du mémoire 3
Conférences professionnelles

SEMESTRE 2 (30 ECTS)

UE5 – Manager l’équipe de vente (8 ETCS)

Droit du travail
Management et animation de la force de vente
Marketing RH

UE6 – Développer les ventes à l’international (6 ETCS)

Développement commercial à l’international
Management international
Business English 4

UE7 – Interagir avec l’achat et la production agroalimentaires (8 ECTS)

Food science
Signes de qualité
Cadre institutionnel du sourcing international
Sourcing et achats agroalimentaires

UE8 – Pratiquer en entreprise (niveau 4) (8 ECTS)

Période de formation en entreprise
Méthodologie du mémoire 4

UE Facultative

Engagement étudiant

Access conditions

To apply for a Master 1, go to Mon Master website.

To apply for a Master 2, go to E-Candidat website.

To find out the application periods and access the website, click on the red “Apply” button.

Tuition fees

For students who do not receive scholarships, the registration fees are as follows:

Master’s degree: €254 for the 2025/2026 academic year (this fee includes diploma fees, tuition fees, and university library membership).

For students receiving scholarships who provide proof of conditional notification at the time of registration, no registration fees will be charged. The CROUS will pay the registration fees owed to the institution through the scholarships allocated to the student.

In addition, all students enrolled in initial training at a higher education institution must pay the Student and Campus Contribution (CVEC) before registering. This can be done online at cvec.etudiant.gouv.fr

Additional informations

Accessibility / Disability

A disability representative is there to welcome you, provide you with information and implement a certain number of arrangements to facilitate your studies and reduce the disability situations you may encounter.

Teaching methods

At Montpellier Management, more than 50 teacher-researchers and 600 external speakers transmit their knowledge to our students, combining academic knowledge and field experience.

Evaluation methods

Student assessment is based on a system of partials and continuous assessment, combining individual and group projects, thus guaranteeing the progressive acquisition of the skills necessary to obtain a state diploma.

Training place

The training takes place at Montpellier Management, Espace Richter, rue Vendémiaire, 34960 Montpellier.