Focus on the Marketing & Sales field

The Marketing & Sales field covers a lot of professions that require creativity, analytical skills, and interpersonal skills. The goal is to understand the market, create tailored offerings, and promote products or services while enhancing the visibility and performance of organizations.

At Montpellier Management, we train several hundred students each year in marketing and sales professions.
Our programs cover a wide range of expertise: strategic and digital marketing, communication and brand image, sales and negotiation, market analysis, data analytics, project management, sector-specific marketing (sports, wine, leisure), and international trade.

Through active and professional teaching methods, students learn to combine technical skills, strategic vision, and an understanding of business needs.

At the end of their training, depending on their background, students acquire practical skills such as data collection and analysis, market research, marketing and communication strategy development, project or event management, and expertise in digital and analytical tools. They also develop essential soft skills: creativity, analytical skills, customer focus, autonomy, rigor, adaptability, curiosity, initiative, teamwork, and effective communication.

Careers in this field

Montpellier Management’s Marketing & Sales programs train skilled professionals who are ready to thrive in a variety of organizations operating in a competitive and constantly changing market.

The emphasis is on applied teaching, with professional partnerships to meet the real needs of businesses.

They open up access to numerous careers in marketing, communications, sales, digital technology, tourism, wine, sports, leisure, and media, and jobs such as product manager, communications officer, advertising manager in an agency, media planner, marketing manager, community manager, sales director, consultant, data analyst, export manager, research officer, or regional development director.

Our partners

In a constant pursuit of excellence, the Marketing & Sales bachelor’s and master’s degrees are developed in collaboration with various partner organizations. These include: Institut Agro Montpellier, AD’OCC Economic Development Agency, CFA ENSUP LR, Occitanie Region, Hérault Chamber of Commerce and Industry, and Montpellier Business Innovation Center.