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Béatrice Siadou-Martin

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Béatrice Siadou-Martin
Béatrice Siadou Martin

Teaching responsibility

Bachelor’s Year 3 in Agri-Food Business and SalesBachelor’s Year 3 in Agri-Food Business and SalesMaster’s Years 1 & 2 Management, Commerce and Sales in the Agri-Food IndustryMaster’s Years 1 & 2 Management, Commerce and Sales in the Agri-Food Industry

Biography

Béatrice Siadou-Martin is a Professor of Marketing at the University of Montpellier, within the Montpellier Management Institute (MOMA), and a member of the “Montpellier Research in Management” (MRM) laboratory.

Her research focuses on three main areas:

  • Value creation, purchasing and consumption practices, and brand/retailer relationships
  • Building connections between sellers and consumers, evolving sales practices, and their impact on commercial skills
  • Promoting behavioral change, particularly through communication strategies

Her work aims to understand sustainable consumption and distribution in the context of digitalization and long-term.

Teaching

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