Laurent Busca

Laurent Busca holds a PhD in Management Sciences from the University of Toulouse Capitole. His research focuses on cultural and critical approaches to consumption, applied to marketing and consumer practices, mainly in a digital context. His thesis, which dealt with performance indicators in digital marketing, led him to also take an interest in the epistemological issues of the discipline of marketing and their consequences in the implementation of qualitative and quantitative approaches. These research interests led him to participate in the management of the ALCOR (ALternative COnsumption Research) network and the journal “Carnets de la Consommation”.
His research has given rise to teaching topics focused on research methodologies (qualitative and quantitative), data processing and analysis, strategic marketing, and cultural approaches to digital technology.