Marie-Christine Lichtlé

Marie-Christine LICHTLE is a Professor of Management Sciences (specializing in Marketing) at the University of Montpellier (MRM laboratory).

She was Director of Montpellier Management between 2017 and 2021.

Her areas of research are communication, consumer behavior, and social marketing.

Her recent work focuses on eating behaviors. She has published in journals such as Recherche et Applications en Marketing, Décisions Marketing, International Journal of Advertising, Journal of Consumer Marketing, and in various conferences (Congrès de l’Association Française du Marketing, de l’European Marketing Academy, The Lalonde Conference in Service Management, The Lalonde Conference in Marketing Communications and Consumer Behavior…).