Bachelor’s Year 3 Business and sales in agri-food industries (CVA)

Discover the different training courses offered by MOMA

This program is only available through an apprenticeship contract.

The Bachelor’s Year 3 Business and sales in agri-food industries (CVA) is a track available in the third year of the Bachelor’s degree in Management and can be extended to a Master’s degree in Management and Strategy, with a focus on Agri-Food Sales and Management. The program was developed by Montpellier Management in partnership with IFRIA Occitanie. It provides a professional approach to the agri-food sector.

Why choose Montpellier Management?

A wide range of training courses, with around fifty courses ranging from license to doctorate and leading to state diplomas.
Student support systems, including tutoring sessions, tutorials and access to online resources.
Dynamic professional integration thanks to multiple initiatives: expert interventions, internships, work-study programs, ResUM network, etc.
Research of excellence focused on businesses: 90 teacher-researchers, 5 research teams and 11 chairs.
A strong international dimension with more than 65 destinations spread across more than 25 countries.

Duration

3 ans ou 1 an après bac +2 ou équivalent
Certification
Level
Location

Campus Richter, Montpellier
ECTS credits

180 crédits

Who is this for?

The Bachelor’s Year 3 Business and sales in agri-food industries (CVA) is ideal for people who want to specialize in the agri-food sector. This program allows students to acquire essential skills in sales techniques, marketing, accounting, merchandising, and e-commerce.

Application requirements

The Bachelor’s Year 3 Business and sales in agri-food industries (CVA) is one of the specialization tracks offered in the third year of the Bachelor’s degree Management.

Students may enter this program in the first, second, or third year.

The first year (L1) is open to students who have obtained their high school diploma.
The second year (L2) is open to students who have completed their first year of higher education in a compatible program, such as a Bachelor’s Degree 1 or a first year of a BUT or BTS related to the discipline.
The third year (L3 CVA) is open to students who have completed a Bachelor’s Degree 2 in Management and AES (Montpellier Management) and to students who have completed two years of higher education: Marketing and Sales option, in short courses such as BTS in International Trade, Operational Sales Management (MCO), Negotiation and Digitalization of Customer Relations (NDRC), Management Support (SAM), BUT GACO, technical training in the agri-food sector, professional bachelor’s degrees in commerce or distribution specializing in food product techniques.

Foreign students who are not members of the European Union and do not have a French degree must first submit an application to CAMPUS France.

Applications will only be reviewed once this formality has been completed.

If you are enrolled in continuing education, please visit this page.

Duration and rythm

The bachelor’s degree program lasts three years, from the first to the third year. Students can enter the program in the first, second, or third year.

Objectives

The Bachelor’s Year 3 Business and sales in agri-food industries (CVA) trains students for careers in sales and business in the agri-food sector.

Designed to meet the needs of the agri-food industry, it prepares students for sales roles and trains them in commercial relations with large retailers, the food service industry (restaurants, hotels, institutions), and specialized distribution channels.

Offered exclusively as a work-study program, it allows students to acquire skills in sales, merchandising, marketing, and category management.

The objectives of this work-study program are to combine theory and practice with 16 weeks of classes (2 weeks of training/3 weeks in a company) and 30 weeks in a company per year. Fifty percent of the teaching is provided by professionals, and a paid contract guarantees employee status with personalized support.

Program

SEMESTRE 1 (30 ECTS)

UE1 – Identifier les fonctions juridiques et managériales d’une organisation (10 ECTS)

Problèmes managériaux contemporains (5 ECTS)
Introduction au droit (5 ECTS)

UE2 – Identifier et exploiter des données à des fins d’analyse (10 ECTS)

Mathématiques (5 ECTS)
Introduction à la comptabilité (5 ECTS)

(soutien Mathématiques, soutien Introduction à la comptabilité)

UE3 – Choisir et utiliser les outils : numériques et universitaires (4 ECTS)

Informatique (3 ECTS)
Méthodologie du travail universitaire (1 ECTS)

UE4 – Évoluer dans un contexte professionnel (6 ECTS)

Anglais (3 ECTS)
Communication (3 ECTS)
Projet Voltaire

SEMESTRE 2 (30 ECTS)

UE5 – Identifier et exploiter des données à des fins d’analyse (9 ECTS)

Langage comptable (5 ECTS)
Statistiques (4 ECTS)

UE6 – Identifier les fonctions juridiques et managériales d’une organisation (8 ECTS)

Fonctions managériales (4 ECTS)
Droit des obligations (4 ECTS)

UE7 – Repérer et différencier les environnements de l’entreprise (8 ECTS)

Économie (4 ECTS)
Espace Européen (4 ECTS)

UE8 – Évoluer dans un contexte professionnel (5 ECTS)

Anglais (3 ECTS)
Projet Voltaire (1 ECTS)
Conférences professionnelles (1 ECTS)

UE Facultatives

Stage
LV2 Espagnol / Allemand
Sport
Engagement étudiant

SEMESTRE 1 (30 ECTS)

UE1 – Lire et comprendre des données comptables et financières (11 ECTS)

Langage comptable 2 (4 ECTS)
Introduction à la finance (4 ECTS)
Mathématiques (3 ECTS)

UE2 – Maîtriser les principes managériaux et marketing (7 ECTS)

Management fondements (4 ECTS)
Marketing/Vente (3 ECTS)

UE3 – Lire et comprendre les contrats et les données économiques (6 ECTS)

Droit des contrats (3 ECTS)
Economie internationale (3 ECTS)

UE4 – Maîtriser les langues et les outils d’insertion professionnelle (6 ECTS)

Anglais (3 ECTS)
Informatique (2 ECTS)
Projet professionnel personnalisé (1 ECTS)
Projet Voltaire et be. my media

SEMESTRE 2 (30 ECTS)

UE5 – Analyser et interpréter les données de gestion (6 ECTS)

Comptabilité de gestion (3 ECTS)
Statistiques (3 ECTS)

UE6 – Optimiser les relations sociales et juridiques au sein de l’organisation (7 ECTS)

Sociologie (4 ECTS)
Droit commercial (3 ECTS)

UE7 – Maîtriser les langues et outils d’insertion professionnelle (10 ECTS)

Anglais (2 ECTS)
Stage (8 semaines/245 heures minimum) (4 ECTS)
Management de projet (3 ECTS)
Projet Voltaire et be. my media (1 ECTS)

UE8 – Débuter une spécialisation métier (7 ECTS)

Choisir un élément

Option Comptabilité Finance (7 ECTS)

Langage comptable approfondi (4 ECTS)
Introduction aux marchés financiers (3 ECTS)

Option Management Stratégie (7 ECTS)

Management approfondi (4 ECTS)
Langage comptable 3 (3 ECTS)

Option Marketing Vente (7 ECTS)

Marketing fondements (4 ECTS)
Vente et circuits commerciaux (3 ECTS)

Option Management et Stratégie en Hôtellerie-Tourisme (7 ECTS)

Études sectorielles Hôtellerie-Tourisme (4 ECTS)
Management approfondi (3 ECTS)

Option Entrepreneuriat et PME (7 ECTS)

Management et monographie en PME (4 ECTS)
Acculturation et posture entrepreneuriales (3 ECTS)

UE Facultatives

LV2 Allemand/Espagnol
Sport
Engagement étudiant

SEMESTRE 1 (30 ECTS)

UE1 – Traiter des données et produire des informations (5 ECTS)

Comptabilité de gestion
Mathématiques

UE2 – Choisir les formes d’organisations de l’activité (5 ECTS)

Analyse des organisations
Droit des sociétés

UE3 – Communiquer dans son environnement professionnel (5 ECTS)

Business English
Outils numériques

UE4 – Commercialiser des produits agroalimentaires (5 ECTS)

Marketing
Filière agroalimentaire
Hygiène-Qualité-Sécurité alimentaire

UE5 – Vendre et gérer son activité commerciale (5 ECTS)

Organisation du secteur de vente
Customer Relationship Management
Techniques de vente

UE6 – Pratiquer en entreprise (5 ECTS)

Méthodologie du rapport
Stage professionnel

SEMESTRE 2 (30 ECTS)

UE7 – Traiter des données et produire des informations (6 ECTS)

Comptabilité de gestion
Statistiques
Outils informatiques et traitement des données

UE8 – Communiquer dans son environnement professionnel (6 ECTS)

Business English
Communication professionnelle

UE9 – Distribuer des produits agroalimentaires (6 ECTS)

Merchandising
Relations fournisseurs distributeurs
E-commerce

UE10 – Analyser les marchés agroalimentaires (6 ECTS)

Marketing agroalimentaire
Restauration hors foyer/hors domicile
Comportement du consommateur

UE11 – S’intégrer dans un champ professionnel (6 ECTS)

Méthodologie du rapport
Stage professionnel

UE Facultative

Engagement étudiant

Access conditions

To apply for the first year of the bachelor’s degree (L1 Gestion), go to the Parcoursup website.

To apply for the second year (L2 Gestion) or the third year (L3 CVA), go to the e-candidat website.

To find out the application periods and access the website, click on the red “Apply” button.

Tuition fees

For students who do not receive scholarships, the registration fees are as follows:

Bachelor’s degree: €178 for the 2025/2026 academic year (this fee includes diploma fees, tuition fees, and university library membership).

For students receiving scholarships who provide proof of conditional notification at the time of enrollment, no registration fees will be charged. The CROUS will pay the registration fees owed to the institution through the scholarships awarded to the student.

In addition, all students enrolled in initial training at a higher education institution must pay the Student and Campus Contribution (CVEC) before registering. This can be done online at cvec.etudiant.gouv.fr.

Additional informations

Accessibility / Disability

A disability representative is there to welcome you, provide you with information and implement a certain number of arrangements to facilitate your studies and reduce the disability situations you may encounter.

Teaching methods

At Montpellier Management, more than 50 teacher-researchers and 600 external speakers transmit their knowledge to our students, combining academic knowledge and field experience.

Evaluation methods

Student assessment is based on a system of partials and continuous assessment, combining individual and group projects, thus guaranteeing the progressive acquisition of the skills necessary to obtain a state diploma.

Training place

The training takes place at Montpellier Management, Espace Richter, rue Vendémiaire, 34960 Montpellier.