Arnaud Maes

Associate University Professor & Expert in Generative AI, Digital Strategies, and E-tourism & Academic Director of the Master’s 1 & 2 in Sports and Leisure Marketing at Montpellier Management, he teaches digital marketing and trains future experts in innovation and the most advanced digital tools. Consultant in e-tourism, AI, and digital marketing, he has been helping businesses, organizations, and professionals in tourism, sports, and crafts for over 25 years navigate their digital transformation. His approach? Concrete, operational, and results-oriented. He is in daily contact with the field and the reality of the issues faced by professionals. He’s helping numerous start-ups, innovative structures, and companies in the world of tourism, sports, and crafts, […] local authorities, tourist offices, and professional networks with tailor-made digital strategies, social media strategies, SEO, generative AI, and marketing task automation. He leads training sessions, conferences, webinars, and audits for tourist offices, chambers of commerce and industry, chambers of trades, franchise networks, and tourist destinations.

With a PhD in information science (thesis on social networks – Sciences Po Aix, 2007) and a degree in marketing, he combines solid academic expertise with daily immersion in the field, in direct contact with the issues faced by professionals.