Master’s Years 1 & 2 Sports and Leisure Marketing (MSL)

Discover the different training courses offered by MOMA

The Master’s degree in Sports and Leisure Marketing (MSL) offers specialization in marketing, digital marketing and artificial intelligence in the sports, leisure and tourism sectors.

The Master 2 is closely connected to the local economic ecosystem and industry (SMEs, equipment manufacturers, event agencies, start-ups and incubators). A strong focus on professionalization ensures that the program is closely aligned with the reality in the field through a network of academic and professional contributors, as well as company visits, events and tutored projects. This master’s program has developed numerous partnerships with local, national and international players. The Occitanie region is distinguished by a high concentration of professional sports clubs, advanced equipment, innovative start-ups in the field of sport and a wide range of sports and leisure activities, both on the Mediterranean coast and in the mountains, throughout the region and the country.

Please note: the first year of the master’s program is not available on a work-study basis.

Why choose this Master?

A specialization in digital technology, artificial intelligence and innovation
A diverse faculty composed of academics and professionals
A strong professional focus on real-world applications and the local economic landscape (microbusinesses, SMEs, equipment manufacturers, event agencies, start-ups and incubators)
Constant exchanges with the professional world
A selective program limited to 20 students per class
Professional projects (market research, event organization, development of a marketing strategy, digital and/or communication strategies, etc.)
Visits to companies, events, participation in challenges, etc.
A 4 to 6 month internship.

Duration
Certification
Level
Location

Campus Richter, Montpellier
ECTS credits

300 crédits

Who is this for?

The master’s degree MSL is ideal for people who want to specialize in marketing & digital marketing, change management with Artificial Intelligence and management and strategy in the sports, leisure and tourism sectors.

This program enables students to acquire essential skills in digital communication, AI, event management, innovative product development, sports marketing and social media management, in order to meet the current challenges of these dynamic sectors.

Application requirements

The Master 1 & 2 Sports and Leisure Marketing (MSL) is one of the master’s degrees in the field of Marketing & Sales. Students can join this program in the first or second year.

The Master 1 is open to students who hold a bachelor’s degree in management, economics, etc. (bachelor’s degree, BUT, business school, or equivalent) validated by the completion of 180 ECTS credits.

The Master 2 is open to:

students who have completed the M1 Sports and Leisure Marketing (MSL) at Montpellier Management (no application or interview required)
those who hold a four-year degree in management, economics, etc. (Master’s degree, business school or equivalent) validated by obtaining 240 ECTS credits
professionals with proven experience in the field (VAE, VAPP).

Selection is based on an application and an interview.

If you are enrolled in continuing education, please visit this page.

Duration and rythm

The master’s program lasts two years, from M1 to M2. Students can enter the master’s program in the first or second year.

Objectives

The master’s program is designed to train specialists in sports, leisure and tourism marketing. Every effort is made to prepare them for a quick entry into the workforce.

After acquiring fundamental knowledge in marketing, courses are dedicated to the specificities of the sports, leisure and tourism sectors, with a focus on social media (SMO & SMA), Generative Artificial Intelligence, Ads (SEA), digital and visibility strategies (SEO, GEO and AEO), innovation and development of new products and services, brands, digital communication for professional clubs, events, communication, partnerships with professional networks, new perspectives on governance, visual brand identity, e-sports, health and fitness and responsible management. These are complemented by courses that enable students to master the techniques, tools, performance indicators and methodologies used by professionals in the sector, as well as through the acquisition of real professional experience (work-study programs, apprenticeships, professional projects, and internships).