Bachelor’s Year 3 Sales Marketing (MV)

Discover the different training courses offered by MOMA

This program is also available through distance learning/e-learning. Click here for more details.

The Bachelor’s Year 3 Sales Marketing (MV) prepares students to develop skills in the areas of marketing and commerce in their managerial and strategic dimensions. It is a first step toward specialization before continuing on to one of the Master’s programs in Marketing and Sales. The teaching team, composed of teachers-researchers and professionals, provides students with fundamental knowledge and promotes a high level of professionalism. In addition to English language courses, one course per semester is taught in English.

Why choose Montpellier Management?

A wide range of training courses, with around fifty courses ranging from license to doctorate and leading to state diplomas.
Student support systems, including tutoring sessions, tutorials and access to online resources.
Dynamic professional integration thanks to multiple initiatives: expert interventions, internships, work-study programs, ResUM network, etc.
Research of excellence focused on businesses: 90 teacher-researchers, 5 research teams and 11 chairs.
A strong international dimension with more than 65 destinations spread across more than 25 countries.

Duration

3 ans ou 1 an après bac +2 ou équivalent
Certification
Level
Location

Campus Richter, Montpellier
ECTS credits

180 crédits

Who is this for?

The Bachelor’s Year 3 Sales Marketing (MV) is ideal for people who want to specialize in the marketing and sales sectors. This program allows students to acquire essential skills in marketing strategy, brand development, sales techniques, commercial strategy and management control.

Application requirements

The Bachelor’s Year 3 Sales Marketing (MV) is one of the specialization tracks offered in the third year of the Bachelor’s degree Management.

Students may enter this program in the first, second, or third year.

The first year (L1) is open to students who have obtained their high school diploma.
The second year (L2) is open to students who have completed their first year of higher education in a compatible program, such as a Bachelor’s Degree 1 or a first year of a BUT or BTS related to the discipline.
The third year (L3 MSHT) is open to students who have completed a second year of a bachelor’s degree in management or any two-year post-BAC diploma (BTS, second year of BUT, etc.) that is accredited or registered with the RNCP.

Foreign students who are not members of the European Union and do not have a French degree must first submit an application to CAMPUS France.

Applications will only be reviewed once this formality has been completed.

If you are enrolled in continuing education, please visit this page.

Duration and rythm

The bachelor’s degree program lasts three years, from the first to the third year. Students can enter the program in the first, second, or third year.

Objectives

The L3 Bachelor’s Year 3 Sales Marketing (MV) program allows students to train in various professions in the fields of marketing and commerce, focusing on managerial and strategic aspects. The program is characterized by its close ties to the professional world: presentations by professionals (classes, conferences), a minimum 2-month internship in France or abroad and a network of alumni.

At the end of the program, students will have acquired:

Rigorous reasoning skills, enabling them to analyze and solve complex problems
An academic work methodology, essential for structuring their research and projects
In-depth knowledge of the legal and economic environment, essential for understanding the challenges of marketing and sales
A clear vision of marketing and sales professions, facilitating their professional integration and career orientation
An ability to identify and anticipate obstacles related to a professional activity, in order to propose appropriate and effective solutions

Program

SEMESTRE 1 (30 ECTS)

UE1 – Identifier les fonctions juridiques et managériales d’une organisation (10 ECTS)

Problèmes managériaux contemporains (5 ECTS)
Introduction au droit (5 ECTS)

UE2 – Identifier et exploiter des données à des fins d’analyse (10 ECTS)

Mathématiques (5 ECTS)
Introduction à la comptabilité (5 ECTS)

(soutien Mathématiques, soutien Introduction à la comptabilité)

UE3 – Choisir et utiliser les outils : numériques et universitaires (4 ECTS)

Informatique (3 ECTS)
Méthodologie du travail universitaire (1 ECTS)

UE4 – Évoluer dans un contexte professionnel (6 ECTS)

Anglais (3 ECTS)
Communication (3 ECTS)
Projet Voltaire

SEMESTRE 2 (30 ECTS)

UE5 – Identifier et exploiter des données à des fins d’analyse (9 ECTS)

Langage comptable (5 ECTS)
Statistiques (4 ECTS)

UE6 – Identifier les fonctions juridiques et managériales d’une organisation (8 ECTS)

Fonctions managériales (4 ECTS)
Droit des obligations (4 ECTS)

UE7 – Repérer et différencier les environnements de l’entreprise (8 ECTS)

Économie (4 ECTS)
Espace Européen (4 ECTS)

UE8 – Évoluer dans un contexte professionnel (5 ECTS)

Anglais (3 ECTS)
Projet Voltaire (1 ECTS)
Conférences professionnelles (1 ECTS)

UE Facultatives

Stage
LV2 Espagnol / Allemand
Sport
Engagement étudiant

SEMESTRE 1 (30 ECTS)

UE1 – Lire et comprendre des données comptables et financières (11 ECTS)

Langage comptable 2 (4 ECTS)
Introduction à la finance (4 ECTS)
Mathématiques (3 ECTS)

UE2 – Maîtriser les principes managériaux et marketing (7 ECTS)

Management fondements (4 ECTS)
Marketing/Vente (3 ECTS)

UE3 – Lire et comprendre les contrats et les données économiques (6 ECTS)

Droit des contrats (3 ECTS)
Economie internationale (3 ECTS)

UE4 – Maîtriser les langues et les outils d’insertion professionnelle (6 ECTS)

Anglais (3 ECTS)
Informatique (2 ECTS)
Projet professionnel personnalisé (1 ECTS)
Projet Voltaire et be. my media

SEMESTRE 2 (30 ECTS)

UE5 – Analyser et interpréter les données de gestion (6 ECTS)

Comptabilité de gestion (3 ECTS)
Statistiques (3 ECTS)

UE6 – Optimiser les relations sociales et juridiques au sein de l’organisation (7 ECTS)

Sociologie (4 ECTS)
Droit commercial (3 ECTS)

UE7 – Maîtriser les langues et outils d’insertion professionnelle (10 ECTS)

Anglais (2 ECTS)
Stage (8 semaines/245 heures minimum) (4 ECTS)
Management de projet (3 ECTS)
Projet Voltaire et be. my media (1 ECTS)

UE8 – Débuter une spécialisation métier (7 ECTS)

Choisir un élément

Option Comptabilité Finance (7 ECTS)

Langage comptable approfondi (4 ECTS)
Introduction aux marchés financiers (3 ECTS)

Option Management Stratégie (7 ECTS)

Management approfondi (4 ECTS)
Langage comptable 3 (3 ECTS)

Option Marketing Vente (7 ECTS)

Marketing fondements (4 ECTS)
Vente et circuits commerciaux (3 ECTS)

Option Management et Stratégie en Hôtellerie-Tourisme (7 ECTS)

Études sectorielles Hôtellerie-Tourisme (4 ECTS)
Management approfondi (3 ECTS)

Option Entrepreneuriat et PME (7 ECTS)

Management et monographie en PME (4 ECTS)
Acculturation et posture entrepreneuriales (3 ECTS)

UE Facultatives

LV2 Allemand/Espagnol
Sport
Engagement étudiant

SEMESTRE 1 (30 ECTS)

UE1 – Traiter des données et produire des informations destinées à la prise de décisions (6 ECTS)

Contrôle de gestion (3 ECTS)
Mathématiques (3 ECTS)

UE2 – Choisir les formes d’organisation de l’activité (6 ECTS)

Analyse des organisations (3 ECTS)
Droit des sociétés (3 ECTS)

UE3 – Préparer son insertion professionnelle dans un contexte national et international (3 ECTS)

Business English (2 ECTS)
Découverte Environnement Professionnel (DEP) (1 ECTS)

UE4 – Élaborer une stratégie marketing (9 ECTS)

Diagnostic stratégique et Business Development (3 ECTS)
Stratégies de produit (3 ECTS)
Marketing strategy (en anglais) (3 ECTS)

UE5 – Développer les ventes (6 ECTS)

Sondages et échantillonnage (3 ECTS)
Techniques de vente (3 ECTS)

SEMESTRE 2 (30 ECTS)

UE6 – Traiter des données et produire des informations destinées à la prise de décisions (6 ECTS)

Contrôle de gestion 2 (2 ECTS)
Statistiques (2 ECTS)
Outils informatiques et traitement des données (2 ECTS)

UE7 – Préparer son insertion professionnelle dans un contexte national et international (6 ECTS)

Business English (2 ECTS)
Stage (8 semaines/252 heures minimum) (3 ECTS)
Business Game (1 ECTS)

UE8 – Développer la marque (9 ECTS)

Stratégies des marques et de branding (3 ECTS)
Stratégie et management de la distribution (3 ECTS)
International Business (en anglais) (3 ECTS)

UE9 – Élaborer une stratégie commerciale (9 ECTS)

Psychosociologie (3 ECTS)
Méthodologie des enquêtes marketing (3 ECTS)
Prix et négociation (3 ECTS)

UE Facultatives

LV2 Espagnol / Allemand
Sport
Engagement étudiant

Access conditions

To apply for the first year of the bachelor’s degree (L1 Gestion), go to the Parcoursup website.

To apply for the second year (L2 Gestion) or the third year (L3 MV), go to the e-candidat website.

To find out the application periods and access the website, click on the red “Apply” button.

Tuition fees

For students who do not receive scholarships, the registration fees are as follows:

Bachelor’s degree: €178 for the 2025/2026 academic year (this fee includes diploma fees, tuition fees, and university library membership).

For students receiving scholarships who provide proof of conditional notification at the time of enrollment, no registration fees will be charged. The CROUS will pay the registration fees owed to the institution through the scholarships awarded to the student.

In addition, all students enrolled in initial training at a higher education institution must pay the Student and Campus Contribution (CVEC) before registering. This can be done online at cvec.etudiant.gouv.fr.

Additional informations

Accessibility / Disability

A disability representative is there to welcome you, provide you with information and implement a certain number of arrangements to facilitate your studies and reduce the disability situations you may encounter.

Teaching methods

At Montpellier Management, more than 50 teacher-researchers and 600 external speakers transmit their knowledge to our students, combining academic knowledge and field experience.

Evaluation methods

Student assessment is based on a system of partials and continuous assessment, combining individual and group projects, thus guaranteeing the progressive acquisition of the skills necessary to obtain a state diploma.

Training place

The training takes place at Montpellier Management, Espace Richter, rue Vendémiaire, 34960 Montpellier.