Bachelor’s Year 3 Sales Marketing (MV) (E-Learning)

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This program is also available as a face-to-face course. Click here for more details.

The Bachelor’s Year 3 Sales Marketing (MV) (E-Learning) trains students in key marketing and business skills, integrating managerial and strategic aspects. It represents a first step toward specialization, paving the way for further studies in a Master’s Degree in Marketing and Sales or a Master’s Degree in Strategic Management (Master’s Degree Business Development Management).

Why choose Montpellier Management?

A wide range of training courses, with around fifty courses ranging from license to doctorate and leading to state diplomas.
Student support systems, including tutoring sessions, tutorials and access to online resources.
Dynamic professional integration thanks to multiple initiatives: expert interventions, internships, work-study programs, ResUM network, etc.
Research of excellence focused on businesses: 90 teacher-researchers, 5 research teams and 11 chairs.
A strong international dimension with more than 65 destinations spread across more than 25 countries.

Duration

3 ans ou 1 an après bac +2 ou équivalent
Certification
Level
Location

En ligne

Who is this for?

The Bachelor’s Year 3 Sales Marketing (MV) (E-Learning) is ideal for people who want to specialize in the marketing and sales sectors. This program allows students to acquire essential skills in marketing strategy, brand development, sales techniques, commercial strategy and management control.

Application requirements

The Bachelor’s Year 3 Sales Marketing (MV) (E-Learning) is one of the specialization tracks offered in the third year of the Bachelor’s degree Management.

Students may enter this program in the first, second, or third year.

The first year (L1) is open to students who have obtained their high school diploma.
The second year (L2) is open to students who have completed a first year of higher education in a compatible program, such as a Bachelor’s degree or a first year of a BUT or BTS (both years of BTS completed) related to the discipline.
The third year (L3 MV e-learning) is open to students with a Bachelor’s degree (L2) in Management (Montpellier Management) and students with two years of post-secondary education: Bachelor’s degree in Management, BUT, BTS, Bachelor’s degree in Economics, etc. (selection based on application).

If you are enrolled in continuing education, please visit this page.

Duration and rythm

The bachelor’s degree program lasts three years, from the first to the third year. Students can enter the program in the first, second, or third year.

Objectives

The Bachelor’s Year 3 Sales Marketing (MV) (E-Learning) allows students to train in various professions in the fields of marketing and commerce, focusing on managerial and strategic aspects.

Upon completion of the program, students will have acquired:

Rigorous reasoning skills, enabling them to analyze and solve complex problems
An academic work methodology, essential for structuring their research and projects
In-depth knowledge of the legal and economic environment, essential for understanding the challenges of marketing and sales
A clear vision of marketing and sales professions, facilitating their professional integration and career orientation
The ability to identify and anticipate obstacles related to a professional activity in order to propose appropriate and effective solutions

Program

SEMESTRE 1 (30 ECTS)

UE1 – Fonctions Juridiques & Managériales d’une organisation (10 ECTS)

Problèmes managériaux contemporains (5 ECTS)
Introduction au droit (5 ECTS)

UE2 – Identifier et exploiter des données à des fins d’analyse (10 ECTS)

Mathématiques (5 ECTS)
Introduction à la comptabilité (5 ECTS)

UE3 – Choisir et utiliser les outils numériques et universitaires (5 ECTS)

Informatique (3 ECTS)
Méthodologie du travail universitaire (2 ECTS)

UE4 – Évoluer dans un contexte professionnel (5 ECTS)

Anglais (3 ECTS)
Communication (2 ECTS)
Projet Voltaire

SEMESTRE 2 (30 ECTS)

UE5 – Identifier et exploiter des données à des fins d’analyse 2 (9 ECTS)

Langage comptable 1 (5 ECTS)
Statistiques (4 ECTS)

UE6 – Identifier les fonctions juridiques et managériales (9 ECTS)

Fonctions managériales (5 ECTS)
Droit des obligations (4 ECTS)

UE7 – Repérer et différencier les environnements de l’entreprise (8 ECTS)

Économie (4 ECTS)
Espace Européen (4 ECTS)

UE8 – Évoluer dans un contexte professionnel 2 (4 ECTS)

Anglais (3 ECTS)
Projet Voltaire (1 ECTS)
Conférences professionnelles

SEMESTRE 1 (30 ECTS)

UE1 – Lire et comprendre des données comptables et financières (9 ECTS)

Langage comptable 2 (3 ECTS)
Introduction à la finance (3 ECTS)
Mathématiques 2 (3 ECTS)

UE2 – Maîtriser les principes managériaux et marketing nécessaires (6 ECTS)

Management fondements (3 ECTS)
Marketing/Vente (3 ECTS)

UE3 – Lire et comprendre les contrats et les données économiques (6 ECTS)

Droit des contrats (3 ECTS)
Economie internationale (3 ECTS)

UE4 – Maîtriser les langues et les outils d’insertion professionnelle (niveau 1) (9 ECTS)

Anglais (3 ECTS)
Informatique (3 ECTS)
Projet professionnel personnalisé (3 ECTS)
Projet Voltaire

SEMESTRE 2 (30 ECTS)

UE5 – Analyser et interpréter les données de gestion (6 ECTS)

Comptabilité de gestion (3 ECTS)
Statistiques 2 (3 ECTS)

UE6 – Optimiser les relations sociales et juridiques (6 ECTS)

Sociologie (3 ECTS)
Droit commercial (3 ECTS)

UE7 – Maîtriser les langues et les outils d’insertion professionnelle (niveau 2) (10 ECTS)

Anglais (2 ECTS)
Stage de 8 semaines (4 ECTS)
Management de projet (3 ECTS)
Projet Voltaire (1 ECTS)

UE8 – Marketing fondements et Vente et circuits commerciaux (8 ECTS)

SEMESTRE 1 (30 ECTS)

UE1 – Traiter des données et produire des informations destinées à la prise de décisions (6 ECTS)

Contrôle de gestion (3 ECTS)
Mathématiques 3 (3 ECTS)

UE2 – Choisir les formes d’organisation de l’activité (6 ECTS)

Analyse des organisations (3 ECTS)
Droit des sociétés (3 ECTS)

UE3 – Préparer son insertion professionnelle dans un contexte national et international (3 ECTS)

Business English 1 (2 ECTS)
Découverte Environnement Professionnel (DEP) (1 ECTS)

UE4 – Élaborer une stratégie marketing (9 ECTS)

Diagnostic Stratégique et business development (3 ECTS)
Stratégies de produit (3 ECTS)
Stratégie de communication (3 ECTS)

UE5 – Développer les ventes (6 ECTS)

Sondages et échantillonnage (3 ECTS)
Techniques de vente (3 ECTS)

SEMESTRE 2 (30 ECTS)

UE6 – Traiter des données et produire des informations destinées à la prise de décisions (6 ECTS)

Contrôle de gestion 2 (2 ECTS)
Statistiques 3 (2 ECTS)
Système d’information de gestion & base de données (2 ECTS)

UE7 – Préparer son insertion professionnelle dans un contexte national et international (6 ECTS)

Business English 2 (2 ECTS)
Business Game (1 ECTS)
Stage avec rapport 308 heures minimum (3 ECTS)

UE8 – Développer la marque (9 ECTS)

Stratégies des marques et de branding (3 ECTS)
Stratégie et management de la distribution (3 ECTS)
International Business (en anglais) (3 ECTS)

UE9 – Élaborer une stratégie commerciale (9 ECTS)

Psychosociologie (3 ECTS)
Méthodologie des enquêtes marketing (3 ECTS)
Prix et négociation (3 ECTS)

Access conditions

To apply for the first year of the bachelor’s degree (L1 Gestion), go to the Parcoursup website.

To apply for the second year (L2 Gestion) or the third year (L3 MV e-learning), go to the e-candidat website.

To find out the application periods and access the website, click on the red “Apply” button.

Tuition fees

Tuition fees at the University of Montpellier:

Bachelor’s degree: €178 for the 2025/2026 academic year (this fee includes diploma fees, tuition fees, and university library membership)

Students receiving scholarships who provide proof of conditional notification at the time of registration will not be required to pay any registration fees.

The CROUS will pay the registration fees owed to the institution through the scholarships awarded to the student.

In addition, all students enrolled in initial training at a higher education institution must pay the Student and Campus Contribution (CVEC) before registering. This can be done online at cvec.etudiant.gouv.fr.

In addition to these costs, there are registration fees with the CNED:

You finance your e-learning training, bachelor’s degree (L3): €2,680
Your company is paying for your training: please contact the continuing education department, bachelor’s degree (L3): €4,720
You are looking for a job: please contact the continuing education department.

Registration fees with the AUF include registration fees for the University of Montpellier: find the rates on the AUF website. Registration fees vary depending on the program.

Additional informations

Accessibility / Disability

A disability representative is there to welcome you, provide you with information and implement a certain number of arrangements to facilitate your studies and reduce the disability situations you may encounter.

Teaching methods

At Montpellier Management, more than 50 teacher-researchers and 600 external speakers transmit their knowledge to our students, combining academic knowledge and field experience.

Evaluation methods

Student assessment is based on a system of partials and continuous assessment, combining individual and group projects, thus guaranteeing the progressive acquisition of the skills necessary to obtain a state diploma.

Lieu de formation

La formation est 100% en ligne. Les examens finaux ont lieu en présentiel.