Master’s Years 1 & 2 Business Development Management (MBD) (E-Learning)

Discover the different training courses offered by MOMA

This program is also available as a face-to-face course. Click here for more details.

The Master Business Development Management (MBD) (E-Learning) trains students in business development, negotiation and customer relationship management. The program emphasizes international outreach, digital technology and social and environmental responsibility. The students are prepared to take on the strategic, marketing and sales challenges currently facing large corporations and SMEs, both in France and internationally.

Why choose Montpellier Management?

A wide range of training courses, with around fifty courses ranging from license to doctorate and leading to state diplomas.
Student support systems, including tutoring sessions, tutorials and access to online resources.
Dynamic professional integration thanks to multiple initiatives: expert interventions, internships, work-study programs, ResUM network, etc.
Research of excellence focused on businesses: 90 teacher-researchers, 5 research teams and 11 chairs.
A strong international dimension with more than 65 destinations spread across more than 25 countries.

Duration
Certification
Level
Location

Online
ECTS credits

300 crédits

Who is this for?

The Master MBD (e-learning) is designed for future professionals seeking to specialize in business development and customer relationship management. This program provides essential skills in management, business development, negotiation, CSR, digital tools, human resources and customer relations.

Application requirements

The Master 1 is open to students who hold a European bachelor’s degree in Management, Economics, Law, Business, Applied Economic Sciences or any other three-year degree (subject to the decision of the academic committee) that is accredited or listed in the RNCP and validated by the completion of 180 ECTS credits.

The Master 2 is open to:

Directly to students holding the M1 Business Development Management (MBD) (E-Learning) from Montpellier Management (without an application or interview)
Students with a Master’s 1 degree with in-depth and comprehensive coursework in marketing, business and management or any four-year degree (subject to the decision of the academic committee) that is accredited or listed in the RNCP and validated by the completion of 240 ECTS credits.

Selection is based on the application materials.

If you are interested in continuing education, please visit this page.

Duration and rythm

The master’s program lasts two years, from M1 to M2. Students can enter the master’s program in the first or second year.

Objectives

The objectives of this program are to train experts in business development and customer relationship management who are capable of thriving in international and digital environments. Upon completion of the program, students will be able to design and implement development strategies that incorporate ethical considerations and corporate social responsibility, including environmental and social dimensions, as well as major digital transformations.

Program

SEMESTRE 1 (30 ECTS)

UE1 – Élaborer une stratégie de développement dans une perspective durable (11 ECTS)

Management responsable RH (2 ECTS)
Stratégie et RSE (5 ECTS)
Business Plan (2 ECTS)
Marketing B to B (2 ECTS)

UE2 – Connaître et développer ses marchés (11 ECTS)

Satisfaction : Concepts, méthodes et indicateurs (4 ECTS)
Pratiques d’achats et de consommation (4 ECTS)
Droit de la consommation (3 ECTS)

UE3 – Maîtriser les outils du développement d’affaires (8 ECTS)

Transformation digitale (4 ECTS)
Outils d’analyse et de pilotage des affaires (2 ECTS)
Business English (en anglais) (2 ECTS)

SEMESTRE 2 (30 ECTS)

UE4 – Développer une politique commerciale dans un contexte national (10 ECTS)

Décisions stratégiques et plans d’action (4 ECTS)
International Business Environment (en anglais) (4 ECTS)
Business English (en anglais) (2 ECTS)

UE5 – Maîtriser les outils digitaux (5 ECTS)

Stratégies digitales et référencements (3 ECTS)
Création et gestion de sites Web (2 ECTS)

UE6 – Manager des équipes et négocier (4 ECTS)

Coaching et management d’équipes (2 ECTS)
Techniques de négociations commerciales (2 ECTS)

UE7 – S’insérer professionnellement (11 ECTS)

Projet d’études qualitatives/quantitatives (4 ECTS)
Stage (7 ECTS)
Méthodologie du mémoire

SEMESTRE 1 (30 ECTS)

UE1 – Déployer une stratégie de business development au niveau national et international (6 ECTS)

International Project Management (cours en français/cours en anglais)
Négociation complexe

UE2 – Piloter le Business Development (6 ECTS)

Audit et stratégie de développement de marques
Supply chain globale et durable
Management des comptes-clés
Stratégie de fidélisation clients

UE3 – Manager les relations clients et les équipes terrain (6 ECTS)

Business Game
Gestion des émotions et du stress
Management des relations clients et des partenariats commerciaux
Ethique des affaires

UE4 – Développer de nouveaux marchés (6 ECTS)

Innovation collaborative et techniques créatives
Business transformation
Digital Development

UE5 – S’intégrer dans la vie professionnelle 1 (6 ECTS)

Méthodologies d’études et de recherche approfondies
Séminaire professionnel / Hot Topics
Valorisation des résultats

SEMESTRE 2 (30 ECTS)

UE6 – S’intégrer dans la vie professionnelle 2 (30 ECTS)

Diffusion et communication de la recherche

Access conditions

To apply for the Master 1 program, go to:

for CNED e-learning programs, visit Mon Master
for AUF e-learning programs, visit the AUF recruitment website

To apply for a Master’s 2 program, go to:

for CNED e-learning courses, visit e-candidat
for AUF e-learning courses, visit the AUF recruitment website

To find out the application periods and access the website, click on the red “Apply” button.

Tuition fees

Master’s degree: €254 for the 2025/2026 academic year (this fee includes diploma fees, tuition fees, and university library membership).

For students receiving scholarships who provide proof of conditional notification at the time of registration, no registration fees will be charged. The CROUS will pay the registration fees owed to the institution through the scholarships allocated to the student.

In addition, all students enrolled in initial training at a higher education institution must pay the Student and Campus Contribution (CVEC) before registering. This can be done online at cvec.etudiant.gouv.fr

In addition to these costs:

> CNED registration fees:

You are funding your e-learning program, Master 1: €2,680 for Master 1 and €2,680 for Master 2
Your company covers your tuition: please contact the continuing education department; Master 1: €6,000 and Master 2: €6,665
You are a job seeker: please contact the continuing education department.

> Registration fees through the AUF (AUF registration fees include the University of Montpellier’s registration fees): Find the rates on the AUF website. Tuition fees vary depending on the program.

> Registration fees with the IUG: Request the rates directly from the IUG Douala – PK 8, Campus A. Registration fees vary depending on the program.