Master’s Years 1 & 2 Business Development Management (MBD)

Discover the different training courses offered by MOMA

This master’s program can be completed entirely online (distance learning / e-learning). Click here for more details.

The Master Business Development Management (MBD) trains students in business development, negotiation and customer relationship management. The program emphasizes international outreach, digital technology and social and environmental responsibility. The students are prepared to take on the strategic, marketing and sales challenges currently facing large corporations and SMEs, both in France and internationally.

The Master’s in Management and Business Development can be pursued as a work-study program starting in the first year of the master’s program. Full-time students and work-study students take classes together as part of the same cohort of approximately 20 students

Why choose the Master Business Development Management (MBD)?

Classes of approximately 20 students, allowing for personalized support
Interactive teaching based on group projects
Seminars, company visits, mock interviews and negotiation simulations
Courses taught by expert professionals and teachers-researchers
25% of courses taught in English in the first year and 20% in the second year
Opportunities for a gap year before starting the first year or between the first and second years
Option to complete the Master 1 and Master 2 programs on a work-study basis
Option to have an employment contract (fixed-term or permanent) or to be a self-employed entrepreneur instead of completing an internship
Up to one year of cumulative professional experience through internships completed in France or abroad (M1 internship: 2 to 6 months; M2 internship: 4 to 6 months)
Opportunity for student entrepreneurs to join the Pépite Languedoc Roussillon program in Montpellier

Duration
Certification
Level
Location

Campus Richter, Montpellier
ECTS credits

300 crédits

Who is this for?

The Master MBD is designed for future professionals seeking to specialize in sales, business development and customer relationship management. It is particularly suited to those who aspire to lead high-impact projects, design sales strategies and manage teams in a dynamic and innovative environment.

Upon completion of the program, graduates will have mastered a set of key competencies, combining technical expertise (hard skills) with interpersonal skills (soft skills). They are prepared to drive business development, conduct complex negotiations, manage teams, oversee projects, integrate CSR considerations into corporate strategy, leverage digital tools, address HR challenges and build sustainable, value-creating customer relationships.

Application requirements

The Master 1 & 2 Business Development Management (MBD) is one of the master’s degrees in the field of Management and Strategy (mention Management). Students can join this program in the first or second year.

The Master 1 is open to students who hold a bachelor’s degree, a BUT or a three-year degree (BAC+3) recognized as equivalent upon completion of 180 ECTS credits. Pre-selection is based on the application materials. Final selection is made following an interview.

The Master 2 is open to:

Directly to students holding the M1 Business Development Management (MBD) from Montpellier Management (without an application or interview)
holders of a four-year degree in a equivalent field, validated by the completion of 240 ECTS credits.

Foreign students who are not members of the European Union and do not have a French degree must first submit an application to CAMPUS France.

Applications will only be reviewed once this formality has been completed.

If you are enrolled in continuing education, please visit this page.

Duration and rythm

The master’s program lasts two years, from M1 to M2. Students can enter the master’s program in the first or second year.

Objectives

The objectives of the Master Business Development Management (MBD) are to train experts in business development and customer relationship management who are capable of thriving in international and digital environments.

Upon completion of the program, students will be able to design and implement development strategies that integrate ethical and corporate responsibility considerations, including environmental and social dimensions, as well as major digital transformations. This cross-functional approach will enable them to work in all sectors of activity, both in France and internationally.

Program

SEMESTRE 1 (30 ECTS)

UE1 – Élaborer une stratégie de développement dans une perspective durable (12 ECTS)

Management responsable des RH (2 ECTS)
Stratégie d’entreprise / RSE (6 ECTS)
Business plan in services marketing (cours en anglais) (2 ECTS)
Reporting RSE (2 ECTS)
Mind Mapping

UE2 – Connaître et développer ses marchés (11 ECTS)

Satisfaction : concepts, méthodes et indicateurs (2 ECTS)
Pratiques d’achats et de consommation (5 ECTS)
Droit de la consommation (4 ECTS)
Innovation

UE3 – Maîtriser les outils du développement d’affaires (7 ECTS)

Transformation digitale (3 ECTS)
Outils d’analyse et de pilotage des affaires (2 ECTS)
Sales and Distribution (en anglais) (2 ECTS)
Insertion professionnelle
Outil de management d’équipes

SEMESTRE 2 (30 ECTS)

UE4 – Développer une politique commerciale dans un contexte international (10 ECTS)

Décisions stratégiques et plans d’action (4 ECTS)
International Business Environment (en anglais) (4 ECTS)
Business English (en anglais) (2 ECTS)

UE5 – Maîtriser les outils digitaux (5 ECTS)

Stratégies digitales et référencement (2 ECTS)
Création et gestion de sites Web (2 ECTS)
Logiciels de design (1 ECTS)

UE6 – Manager des équipes et négocier (4 ECTS)

Coaching et management d’équipes (2 ECTS)
Techniques de négociation commerciale (2 ECTS)
Management commercial

UE7 – S’insérer professionnellement (11 ECTS)

Projet d’études qualitatives/quantitatives (4 ECTS)
Méthodologie du mémoire
Stage – minimum 308h (7 ECTS)

UE Facultatives

Sport
Engagement étudiant
Espagnol / Allemand

SEMESTRE 1 (30 ECTS)

UE1 – Déployer une stratégie de business development au niveau national et international (6 ECTS)

International project management
Négociation complexe
Outbound sales
Stratégies de fidélisation

UE2 – Piloter le Business development (6 ECTS)

Sales and marketing analytics (cours en anglais)
Supply chain globale et durable
Management des comptes-clés
Business Game (cours en anglais)

UE3 – Manager les relations clients et les équipes terrain (6 ECTS)

Leadership et management des équipes
Gestion des émotions et du stress
Management des relations clients et des partenariats commerciaux
Ethique des affaires

UE4 – Développer de nouveaux marchés (6 ECTS)

Innovation collaborative et techniques créatives
Design graphique
Business transformation
Digital development

UE5 – S’intégrer dans la vie professionnelle (6 ECTS)

Méthodologies d’étude et de recherche approfondies
Techniques d’improvisation pour la prise de parole en public
Projet professionnel

SEMESTRE 2 (30 ECTS)

UE6 – S’intégrer dans la vie professionnelle, minimum 616h (mémoire de stage ou de recherche) (30 ECTS)

UE Facultative

Engagement étudiant

Access conditions

To apply for a Master 1, go to Mon Master website.

To apply for a Master 2, go to E-Candidat website.

To find out the application periods and access the website, click on the red “Apply” button.

Tuition fees

For students who do not receive scholarships, the registration fees are as follows:

Master’s degree: €254 for the 2025/2026 academic year (this fee includes diploma fees, tuition fees, and university library membership).

For students receiving scholarships who provide proof of conditional notification at the time of registration, no registration fees will be charged. The CROUS will pay the registration fees owed to the institution through the scholarships allocated to the student.

In addition, all students enrolled in initial training at a higher education institution must pay the Student and Campus Contribution (CVEC) before registering. This can be done online at cvec.etudiant.gouv.fr

Additional informations

Accessibility / Disability

A disability representative is there to welcome you, provide you with information and implement a certain number of arrangements to facilitate your studies and reduce the disability situations you may encounter.

Teaching methods

At Montpellier Management, more than 50 teacher-researchers and 600 external speakers transmit their knowledge to our students, combining academic knowledge and field experience.

Evaluation methods

Student assessment is based on a system of partials and continuous assessment, combining individual and group projects, thus guaranteeing the progressive acquisition of the skills necessary to obtain a state diploma.

Training place

The training takes place at Montpellier Management, Espace Richter, rue Vendémiaire, 34960 Montpellier.